meta sv spg

Fonts

Consistency in font usage is a critical tool for creating a distinctive style and unique brand identity for SVSU visual communications. The SVSU logo uses Optima Bold. The font used on business cards is Helvetica Narrow. The campaign font is Locator Italic. This is used for the verbs attached to the WE symbol.

Large Bodies of Text in Brochures and Books;
Subheads in Brochures and Advertisements

Baskerville Regular / New Baskerville Regular (between 10 and 12 point)

RTEmagicC_5620dedf2e

Those who do not have this font may use Times New Roman as a substitute. This font should be available on all SVSU computers.

RTEmagicC_7f26aaa597

SVSU Stationery; Headlines in Brochures and Advertisements

Arial Narrow Bold / Arial Condensed Bold

Selected because these contrast nicely with Baskerville and are also widely available.

RTEmagicC_3c86fa2f60
or Baskerville Bold / New Baskerville Bold (Times New Roman Bold may be used as a substitute).

RTEmagicC_c96d2f56da

External Signage

Optima Bold (Zapf Humanist may be used as a substitute)

This font is visible today on nearly all external campus buildings and campus street directory signs. Consistency among signage should be continued. This is also the font used for the S, V, S, U, in the box portion of the SVSU logo.

RTEmagicC_3438f92ba2

Tagline

Baskerville SemiBold Italic

RTEmagicC_d43a2f054c

 

Some of these fonts may not be available on your computer. If you wish to purchase them, you may contact the SVSU purchasing department to place an order with Myfonts.com, or contact University Communications to research a font that has similar characteristics.

 

Identity Standards

Cover of Identity Standards May 2016

SVSU Identity Standards (1,699kB)