September 5, 2018

Impulse buying topic of SVSU talk

Saginaw Valley State University is hosting a lecture by a marketing and retail management scholar that will explore the causes and effects of impulse buying.

Jamie Grigsby will speak Thursday, Sept. 20 at 7 p.m. in the Rhea Miller Recital Hall at SVSU. The event is free and open to the public.

Her lecture, “Impulse Buying: How Bad is it, Really?,” will explore the factors that can influence us while impulse buying, including marketing and promotional messages. Grigsby will discuss the positive and negative consequences of behaving impulsively and how to avoid making impulse purchases – if you want to.  She will also consider the future of impulse buying and discuss the potential consequences of a world in which impulse buying is as simple as asking your home virtual assistant to make the purchase.

Grigsby is an assistant professor of marketing at Midwestern State University in Wichita Falls, Texas, where she teaches consumer behavior, social media marketing, principles of marketing and promotions management. She holds a bachelor's degree in retail management from Purdue University, and a master's degree in business administration and a Ph.D. in marketing, both from Kent State University.

Grigsby’s research, published in the Journal of Advertising, explores consumer persuasion as well as how consumers process advertising messages. Her work on impulse purchasing was recently presented at the Association for Consumer Research North American Conference.

During her visit to SVSU, Grigsby will also be meeting with marketing majors and students in communication and media classes.

Her lecture is part of the 2018-19 Dow Visiting Scholars and Artists Series, a program at SVSU established through an endowment from The Herbert H. and Grace A. Dow Foundation to enrich our region’s cultural and intellectual opportunities.