Public Relations

AREAS
PUBLIC RELATIONS
Account Coordination
Writing/Editing
Media Relations
Account Management

EMPLOYERS
Public relations firms
Advertising agencies
In-house public relations departments
Trade associations
Colleges and universities
Nonprofit organizations
Government agencies

STRATEGIES
Obtain internship or other relevant work experience to break into this field. Be prepared to start at the bottom and work towards higher levels. Develop strong research skills, public speaking ability, enthusiasm, and interpersonal skills. Supplement curriculum with business courses. Become an effective team member by working on group projects for campus organizations. Volunteer to write publications for nonprofit or student organizations.