Positioning: Key Phrases/Words

  • Personal, small classes
  • Mentoring and teaching faculty
  • Encouraged, involved, creative
  • Connections to the community
  • Opportunities for leadership, international experiences
  • A caring and diverse place
  • Distinctive cultural and intellectual opportunities

The brand components and key messages form our brand and should be stated or implied in all SVSU marketing and advertising.

Visit the glossary for detailed definitions of terminology used on this page.