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SVSU's bachelor's in marketing program prepares students to identify markets for products and services through better understanding and analysis of consumers' wants and needs. First-rate faculty members help students better understand the nature of global competition and identify viable competitive strategies. Graduates are able to choose and effectively apply methods for planning and implementing marketing strategies while fulfilling their legal and ethical responsibilities as marketers.

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Saginaw Valley State University


SVSU students address the needs of local and global communities through the integration of meaningful service and traditional instruction that incorporates reflection and critical thinking to enrich the learning experience. 

Saginaw Valley State University

Contact Us
(989) 964-6072(989) 964-6072
(989) 964-7497

Department Chair

Dr. Mazen Jaber


Dr. Anthony Bowrin


Curtiss 328