SVSU's bachelor's in marketing program prepares students to identify markets for products and services through better understanding and analysis of consumers' wants and needs. First-rate faculty members help students better understand the nature of global competition and identify viable competitive strategies. Graduates are able to choose and effectively apply methods for planning and implementing marketing strategies while fulfilling their legal and ethical responsibilities as marketers.
Kim Salwey's inspired experience as a marketing student helped her land a full-time job offer even before she received her degree. Thanks in part to connections she made through her networking with industry professionals, with the help of marketing professors and university staff, Kim was offered - and accepted - a travel expert position for the region's convention and visitors bureau. She also earned recognition across six Midwestern states as an outstanding leader thanks to opportunities made possible at SVSU.
Students complete the business core courses, and have opportunities to pursue courses in consumer behavior and analytics, market research, advertising strategy, international marketing, services marketing, sales management, social media marketing, physical distribution management and marketing management. The program emphasizes data analytics and emerging technologies, and develops students' analytical, communication, decision making, interpersonal, collaboration and organizational skills.
Internships, facility tours, and networking events with regional professionals - at SVSU, your education extends far beyond the classroom. Students who choose a marketing major gain access to business fraternities, honor societies and professional associations that start connecting them to potential employers and marketing professionals before they graduate. Alpha Mu Alpha, American Marketing Association and our Collegiate DECA chapter brings you closer to students, faculty and professionals.
With special programs such as the Cardinal Business Edge and the Vitito Global Leadership Institute for students interested in the world of business, you'll receive opportunities at SVSU you can't find anywhere else.
The program is well suited for a diverse range of marketing and management careers in private and public corporations, marketing agencies or entrepreneurial firms. Graduates often develop and manage advertising campaigns, public relations and promotional strategies for various commercial, governmental and not-for-profit organizations.