Student Learning Goals
- The student will be able to recommend solutions to management problems and make suggestions for improving organizational effectiveness based upon current management knowledge
- The student will be able to perform critical HRM functions required of a first-level manager working with an HR professional.
Accrediting/Certifying Body: Association to Advance Collegiate Schools of Business (AACSB)
Professional Organizations/Standards that informed development of learning outcomes: Academy of Management, American Marketing Association, Society for Human Resource Management, Strategic Management Society
- The student will demonstrate an understanding of the marketing environment and its impact on designing and implementing effective marketing program.
- The student will demonstrate an understanding of the role of marketing in firms that function in an increasingly global and competitive market.