Curtiss Hall 142
8 a.m.-4:30 p.m.
Are You Serious About Growing Your Business this year? Are You Ready to Attract More and Better Clients?
Then, you must really get online. Online marketing isn’t going away. Instead, it’s evolving and changing daily. It’s no longer “something else”, it’s “it”! Even in smaller local markets like in the Great Lakes Bay Region, online marketing is where opportunity for every business exists today, no matter the size or age of your business.
In a world where mobile devices that can access the internet have now outnumbered people… the longer you wait, the farther you can fall behind in harnessing the opportunities available to you online. And, the faster your customers will find ways to spend their money on similar products and services elsewhere.
More Traffic Online = More Traffic In The Door
“Business as usual” no longer exists. It has been replaced by a fast-changing, somewhat chaotic landscape that isn’t slowing down any time soon. As a result, even marketing a small local business has also changed forever.
Isn’t it time you learned and implemented the right strategies that will help your small business to grow and prosper NOW, as well as position you for the future?
Join US for 4 weeks of in-depth education, business action, accountability, and peer support!
Week 1 – Finding Your Bull’s Eye
You wouldn’t play a simple game of Darts without knowing where to find the bulls-eye. Likewise, online marketing can be very costly and wasteful without knowing EXACTLY where to target your efforts. This week we’ll learn and discuss:
Hands-on Homework: Zero in on your unique bulls-eye
Attracting Your Ideal Customer
Casting a large, generic net on the internet is like trying to capture an entire ocean of fish. What will you actually catch? Not much, and who knows what! Successful fishermen know exactly what kind of fish they are trying to catch, where to catch them, the best time to catch them, and how to catch them. This week we’ll learn and discuss:
Hands-on Homework: Target your niche and discover how to speak to your ideal customer
Week 2 – Content is King
If you set out bait on a regular basis, what happens? You train those you are trying to attract to keep coming back for more. The continuous creation of quality content your customers will love is the secret sauce to online success. This week we’ll learn and discuss:
Hands-on Homework: It’s a big week for homework! It’s time to create and curate some content. Plow through this week, and you’ll be well on your way to attracting your ideal customers.
Your Home Base
Are you unhappy with your website? Unsure whether your website is effective or not? Have you been avoiding putting up a website all together? This week is for you! Having a home base on the internet is essential. This week we’ll learn and discuss:
Hands-on Homework: Claiming and planting the seeds to grow your home base
Week 3 – Be Online – Everywhere
Another easy way to train the search engines is to simply let them know you exist and tell them what you want them to know! Leave this up for chance, and you’ll get chancy results. Be methodical and show up accurately and authentically, and it will pay off over and over. This week we’ll discuss:
Hands-on Homework: Create your online profile and find the highest profile citation and directory sites for your business
Engagement is Queen!
There’s no time like the present to get social! -By now you know social media isn’t going away. But, did you know the 3-5 year prediction is that companies expect to quadruple their interactions with their customers in Social Media? -You can’t ignore this any longer. This week we’ll learn and discuss:
Hands-on Homework: Making Social Media a habit
Week 4 -”Push” Marketing
Although marketing a business isn’t what it used to be, it’s still important to actively and proactively “market” to your customers. You don’t want them to forget about you, and once you have their attention, you want them to take action and learn more. This week we’ll learn and discuss:
Hands-on Homework: I can’t give it away right now… but you’ll do one 5 minute activity that will WOW everyone in your network.
It’s Your Time to Shine!
By now, you’ll feel like you can “really be” an online star! You’ll have a personalized online strategy for your business before leaving this week. You’ll be anxious to get working “on your business” every week knowing you’re doing the right things that will pay off and turn into PAYING customers. We’ll learn and discuss:
Hands-on Homework: Thank You and Survey. Be a copy cat! By doing this activity, you’ll learn how to employ these awesome tools in your own business!
Week 5 – CAPSTONE PRESENTATION
The capstone session gives each participant an opportunity to integrate all competencies taught through the program for their CERTIFICATE IN ONLINE MARKETING.
Who Should Attend:
This program is designed to benefit any small business' online presence. This class is open to anyone looking to gain or improve their online marketing strategies.
SVSU Main Campus