Curtiss Hall 142
8 a.m.-4:30 p.m.
The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.
Three one-month courses; Heather Dimitt, Dan Belhassen and Susan Hurrell, and Simon Salt, Instructors.
| Course Objectives
Upon successful completion of the course, you will:
Creating Cell Phone Apps for Your Business
Unit 1 - Understanding the Mobile Experience
Unit 2 - Mobile Marketing Basics
Unit 3 - Customer Relations
Unit 4 - Maintaining Your Brand
Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, build a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. One month course, Simon Salt, Instructor.
Unit 1 - Mobile Marketing - From Text to App
Unit 2 - Strategy Design
Unit 3 - Campaign Design
Unit 4 - Campaign Execution
About online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.
It’s easy! It’s fun.
About Your Instructors
Heather Dimitt is experienced in digital promotions and training others to use electronic media. She is the director of membership services with an international continuing education association where she does consulting, speaking and writing. She lives in Columbia, Missouri where she is an active member of the Chamber of Commerce, Women’s Network and Rotary. In 2005, she was honored as a member of the Columbia Business Times’ 40 Under 40. Heather has a Bachelor’s degree from the University of Missouri and a Master’s degree from the University of South Dakota.
Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada. She helps clients know how to connect web viewers to the products, services or information they are searching for. PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic.
Simon Salt is CEO of Marketing Communications Agency Inc Slingers. He is the Author of Social Location Marketing. A Blogger, Writer & Digital Strategist. He has been published online by Mashable, Read Write Web & others. He speaks internationally on the topic of Digital, Mobile and Social Marketing. He works with organizations as diverse as Fortune 500’s to Startups and Global PR agencies as both a strategic consultant and as an online brand advocate.
Who Should Attend:
Those professionals wanting to learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.