Different social networks have distinct characteristics, different features, and are used to develop a two-way communication and marketing strategy for your organization. Get a skill set for working and managing different social media platforms. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.

You will get a firm foundation in Twitter, LinkedIn, and Facebook platforms. Come away with both an understanding of these social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks.

Three one month courses. Jennifer Selke and Suzanne Kart, instructors.

Directional Arrows Course Objectives


  • To provide a thorough understanding of the Twitter platform and the Twitterverse
  • To address the challenges and opportunities in building a Twitter following and communicating effectively within that network
  • To explain the best techniques to build lists, share lists, and get listed
  • To address the need to vet your followers
  • To provide the skills to build a personal brand – including what not to do

Facebook for Business

  • To address the issue of optimizing Facebook settings and features to improve branding and marketing
  • To provide sources for page content that increase engagement and content from other sites
  • To deliver information on getting customers and fans involved in promoting your business
  • To address content and marketing campaigns using Facebook
  • To provide information on using Facebook features to bring your message to a wider audience on the web

Puzzle Pieces Course Outcomes

At the end of this course you will:

  • Know how to utilize Twitter as a marketing and networking tool
  • Possess the skills to develop relationships in the Twitterverse resulting in the ability to share content virally.
  • Have the ability to create lists, share lists, and get your profile on lists in order to enhance your online presence.
  • Take away the knowledge of how to create a personal brand using Twitter

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.  It’s easy. It’s fun. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

CalendarParticipate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

For each Unit, you will:

  • Access the online readings
  • Listen to the audio presentation for the Unit and view the slides
  • Take a self-quiz to see how much you have learned
  • Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each day.

The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.


The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.

It’s easy! It’s fun.

Mac MiniTechnical Requirements


  • Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
  • Audio software such as Windows Media, Real, or Flash.
  • Speakers to listen to audio.

About the Instructor

Suzanne Kart is director of marketing for a national association, and writes and speaks on the topic. Her previous work includes being Marketing Manager at Delta College in Saginaw, Michigan, Director of Marketing at United Way of Saginaw County, and Anchor/Reporter at KWLO/KFMW. She received her Master’s degree in education from Michigan State University.

Who Should Attend:

Those professionals looking to expand their social media reach and learn the best way to take advantage of the unique opportunities Twitter has to offer.


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PDF Downloads


Fall Session: 

2/2/2015 - 2/27/2015


One-month course, $495.