Inbound marketing is a way to help potential customers find you through organic search. It is a process of using your website in a way that attracts visitors naturally through search engines, the blogosphere, and social media. Inbound marketing is more effective than outbound marketing, where you push sales messages to your potential customers. Inbound marketing is the future of the way we market in the 21st century. Discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales.
Three one month courses. Michael Weiss, Susan Hurrell, Dan Belhassen,and Suzanne Kart, instructors.
About the Instructors
Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic. He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada. Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising. Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic.
Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada. She helps clients know how to connect web viewers to the products, services or information they are searching for. PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic driven by online marketing initiatives.
Michael Weiss is a leader in the web marketing and development industry. He is a veteran speaker, consultant, client advocate, and sales executive. For over 14 years, he was CEO of imagistic, an award-winning Web agency in southern California. Weiss has signed many world-renowned clients for imagistic, including ACLU, Christopher and Dana Reeve Foundation, GE Private Asset Management, Estee Lauder, Technicolor, Walden Media, and Hollywood.com. With his more than 20 years in the industry, he offers extensive experience conducting and leading sessions for such prestigious organizations as the Non Profit Technology Network, FS/TEC, Boston University, the Center for Nonprofit Management, Network For Good, and Pepperdine University.
Suzanne Kart is Director of Marketing for the Learning Resources Network, a national association in lifelong learning. Her current work involves Twitter, eMarketing, social networks, and blogs, as well as traditional print and direct marketing. Kart is a national expert on generational communication, having written articles and contributed to two manuals on the subject. She does training and seminars throughout the United States and Canada on generational communication, eMarketing, marketing and social networks.
You have a website, but why will your customers want to come back or buy something or take action? Do you really know who you are selling to? Do you know what you want to say to them? Do you know how you want to say it?
Discover ways to identify who your ideal audience is. Learn how to create content that is engaging and purposeful. Find out what you want to say to them. Explore where you want to say it. And finally, find out how you want to say it.
In one month, you will be better equipped to create your own content marketing strategy and create a content-rich website that exceeds the needs of your visitors.
One month, Michael Weiss, instructor
Advanced Inbound Marketing
Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We’ll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results
Who Should Attend:
Business professionals that have an existing Facebook page and basic knowledge of the platform but are looking to discover new tools, and proven techniques to increase business and to expand their reach.
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
In the online classroom, listen to audio lectures, view slides, even take an optional quiz to test yourself.
Then post comments in the online discussion with your fellow participants and the instructor. Your instructor logs on at least once a day to answer questions and join in on the discussion.
Readings are assigned for each day from the textbooks provided at registration.
Participate any time of day or night. The ideal is to go online 2-3 times a day since they are week-long courses, but you decide.
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.
It’s easy! It’s fun.
Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
Audio software such as Windows Media, Real, or Flash.
A refund, less $25 cancelation fee, will be given to those who cancel 3 weeks prior to the start of a class.Cancellations made less than 3 weeks from start of class to 15 days prior to the start of class will receive refund less 25% not less than $25 cancellation fee. Cancellations made 14 days or less prior to the start of the class will be eligible for 50% refund.
No refunds will be honored after the first day of class. Should the books be returned in like-new condition and with no markings prior to the start of the second class, only the applicable cancellation fee will be assessed.