Google Analytics (Online)


Fall - 10/6/2014


If you are not reviewing you website statistics, then you are missing several opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You'll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more sales from your visitors.

One-month; Dan Belhassen and Susan Hurrell, Instructors.

Directional Arrows Course Objectives

  • To provide an understanding of the importance of website statistics
  • To highlight opportunities to increase ROI through understanding visitor traffic and experience
  • To provide steps for installing Google Analytics to your website
  • To learn the basics of search engine optimization
  • To provide steps for creating goals and tracking funnels
  • To provide steps for creating and using campaign and ecommerce tracking

Puzzle Pieces Course Outcomes

At the end of successfully completing the course, you will:

  • Understand the importance of website statistics
  • Know how to increase website ROI
  • Understand how to install Google Analytics
  • Know the basics of search engine optimization
  • Understand how to create goals and tracking funnels

outlineCourse Outline

Unit 1 - Key analytics
  • Importance of tracking your website
  • Introduction to Google Analytic
  • Installing Google Analytics to your site
  • Learning from visual analytics
  • Key analytics you should be reviewing weekly

Unit 2 - Understanding your website visitors
  • Understanding your website traffic
  • Understanding your visitors
  • Turning visitor traffic into profit
  • Search engine optimization (SEO) primer
  • Understanding search engine traffic 
  • Determining high value keywords for SEO

Unit 3 - Key Techniques
  • Creating and using Goals
  • How to build a abandonment funnel
  • Optimizing your site based on funnel feedback
  • Creating and using Campaign Tracking

Unit 4 - eCommerce and ROI
  • eCommerce tracking
  • Calculating ROI from online advertising
  • Custom Reporting
  • Creating and using Advanced Segments
  • How to track across multiple domains
  • How to become Google Analytics Certified Partner

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. 

GearsHow the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Calendar Participate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

  1. In the online classroom, listen to audio lectures, view slides, even take an optional quiz to test yourself.
  2. Then post comments in the online discussion with your fellow participants and the instructor.  Your instructor logs on at least once a day to answer questions and join in on the discussion.
  3. Readings are assigned for each day from the textbooks provided at registration.

  4. Participate any time of day or night. The ideal is to go online 2-3 times a day since they are week-long courses, but you decide.

Discussion Discussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy! It’s fun.

Mac MiniTechnical Requirements


  • Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
  • Audio software such as Windows Media, Real, or Flash.
  • Speakers to listen to audio.

About the Instructor 

Dan Belhassen is an expert in eMarketing. He does writing, training, and consulting all over North America on the topic. He is founder of Modern Earth, located in Winnipeg, Manitoba, Canada.  Modern Earth does a range of eMarketing for its clients, including email promotions, web site development, search engine optimization, and online advertising. Dan spends about 3 hours a day researching eMarketing and is a popular instructor on the topic.

Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada.  She helps clients know how to connect web viewers to the products, services or information they are searching for.  PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic.


Who Should Attend:

This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool.


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Fall Session: 10/6/2014-10/31/2014



One-month course, $195.