Google+ has surpassed Twitter to become the second largest social network next to Facebook. Discover the best ways to use this popular and emerging social media platform to raise your online profile, and connect with current and potential new contacts. You’ll learn the advantages of using Google+, how it can help your organization to engage existing users and grow your base, and techniques for using the platform to create relationships, and expand your reach and knowledge in particular subject matter areas.
One month; Jeff Kart, instructor
About the Instructor
Jeff Kart is a communications adviser for an international governmental organization, managing editor for a scientific publication, and a former environmental journalist with more than 20 years of experience in writing, editing, and social media.
To provide a thorough understanding of Google+ and how it can be used and leveraged.
To explain how to build a Google+ page, and address the challenges and opportunities in building a following and communicating effectively within the network.
To explain the best techniques to use Communities, Hangouts, and other Google+ functions to raise the profile of your organization.
To address how to build a Google+ network, and choose who you follow.
To provide the knowledge to brand your organization on Google+, offer tips on best practices and what to avoid.
At the end of successfully completing the course, you will:
Know how to use Google+ as a networking, marketing and knowledge-building tool.
Be able to better engage existing clients and develop new relationships in the Google world, expanding the online and real-world reach of your organization.
Know how to use the platform and its major functions to create, share and discover.
Expand the reach of your brand beyond older social media platforms to never, emerging platforms.
Unit 1 What makes Google+ Unique -Why Use Google +? What makes it unique -How to Use Google + -Creating Posts and Messages -Sharing, and Google+ integration with other social media
Unit 2 Bringing More Traffic to your site -How Google + will bring more traffic to your site -Developing relationships in Google + -How to get your content posted and reshared -Tips and tricks
Unit 3 Connecting with Communities -Using Google+ Communities to connect with focused organizations, and highly interested and engaged users -Contributing to Communities to offer resources -Learning from Communities to gain additional knowledge and skills
Stars: Advanced Tips -Using Google + as a conversation tool -Using Hangouts to broadcast your message -How to use Google + for all of your social media -What to Avoid: Google Negatives.
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Once inside the online classroom, here’s what you can expect.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
For each Unit, you will:
Read the print readings (about 20 pages a week)
Have the option of accessing the online readings
Listen to the audio presentation for the Unit and view the slides
Have the option of taking a self-quiz to see how much you have learned
Engage in written online discussion with your instructor and other participants
For best learning, you should make one or more comments at 2-3 different times each week. The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.
It’s easy! It’s fun.
Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
Audio software such as Windows Media, Real, or Flash.
A refund, less $25 cancelation fee, will be given to those who cancel 3 weeks prior to the start of a class.Cancellations made less than 3 weeks from start of class to 15 days prior to the start of class will receive refund less 25% not less than $25 cancellation fee. Cancellations made 14 days or less prior to the start of the class will be eligible for 50% refund.
No refunds will be honored after the first day of class. Should the books be returned in like-new condition and with no markings prior to the start of the second class, only the applicable cancellation fee will be assessed.