Curtiss Hall 142
8 a.m.-4:30 p.m.
Find out what goes on behind the scenes on Facebook pages. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt you marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an advanced class and assumes you have started a page on Facebook and have some basic knowledge of the platform.
One-month; Jennifer Selke, Instructor.
Unit 1. Designing Your Facebook Page to Be a Marketing Platform
Unit 2. Sharing Content on Your Page that Increases Brand Engagement
Unit 3. Engaging with People on Facebook for Marketing and Customer Service
Unit 4. Promoting and Advertising Techniques to Increase Business and Expand Your Reach
About online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.
It’s easy. It’s fun.
About the Instructors
Jennifer Selke is a nationally known expert, speaker and consultant in the area of social media. She is a faculty member in the University of California Berkeley Graduate School of Education and is affiliated with the Berkeley Center for New Media. She received her Ph.D. in Educational Psychology from U.C. Berkeley. She is a licensed educational psychologist in private practice. Her technology interests have taken her into the blogging and social media world where she runs a popular blog. She speaks at national conferences on the subject of social networks, writes articles on the subject, and conducts webinars for professionals on the topic.
Who Should Attend:
Business professionals that have an existing Facebook page and basic knowledge of the platform but are looking to discover new tools, and proven techniques to increase business and to expand their reach.