Certified Webinar Planner (Online)



Finally, you can acquire the best professional development in webinar meeting planning. Plus get the option of being recognized for your knowledge by becoming a Certified Webinar Planner (CWP).  

Virtual meetings are distance seminars and education featuring audio, slides and video in a synchronous format. They include webinars, webcasts, video casts, two-way web cams, and other audio and video formats.

Discover the various synchronous distance meeting formats available and learn about the technology of producing distance meetings.  Then get the best instructional techniques on the design and teaching of effective distance or webinar meetings.  Lastly, acquire the webinar planning skills involved in budgeting, pricing, and marketing webinar meetings. 

Online certificate, One 10-week online course (3 sections) with certification exam for CWP designation. William Draves, COI, and Suzanne Kart, Instructors.

 Directional Arrows Course Objectives

  • To learn the various synchronous distance meeting formats available and learn about the technology of producing distance meetings. 
  • To acquire the knowledge to work with vendors and get started in setting up your system. 
  • To Learn how to design a webinar that will work with your clients/members.
  • To acquire the skills to train instructors on how to lead a webinar. 
  • Discover the keys to success in budgeting, pricing, and marketing webinars. 
  • To find out the best timeline for planning and marketing webinars, how to do needs assessments and surveys that actually work.

Puzzle Pieces Course Outcomes

Upon successful completion of this course you will:

  • Know about virtual meeting technology and will be able to work with a vendor to set up your own webinars.
  • Understand the presentation techniques that best work with a webinar.
  • Know the principles to be able to provide expert experience and perspective to those presenting and participating in your webinars. 
  • Have the keys to the effective design and instruction of webinars.
  • Be given the most advanced, comprehensive practical how-to information on webinar planning and marketing available 
  • Know the financial ratios for success with webinar budgeting and pricing.

Course Sections

  1. Webinar Technology
  2. Key to Effective Design of Webinars
  3. Managing Webinars

Webinar Technology

Unit 1 - Introduction to synchronous meeting technologies

  • What is Synchronous Meeting?
  • What technologies are available and how do I find them?
  • The advantages of Synchronous Meeting Technologies for businesses
  • The disadvantages of Synchronous Meeting Technologies for businesses
  • The advantages of Synchronous Meeting Technologies for workers
  • The disadvantages of Synchronous Meeting Technologies for workers
  • Why synchronous meetings are becoming popular

Unit 2 - Webinars and the audio format

  • Discussing webinars, webcasts, and other audio formats
  • Designing webinars, webcasts, and other virtual meeting technologies
  • Developing a plan for transitioning to these technologies
  • Space, equipment and computer requirements

Unit 3 - Video streaming, webcam and the video format

  • Discussing video streaming, webcams, and the video format
  • Designing video streaming, webcams, and other virtual meeting technologies
  • Developing a plan for transitioning to these technologies
  • Space, equipment and computer requirements

Unit 4 - Vendors and contracts, getting started, setting up your system

  • Choosing vendor software that fits your needs
  • Develop in-house training and tech support
  • Doing a run-through or trial run

 Key to Effective Design of Webinars

Unit 1 - Keys to Successful Webinars

  • What your participants want in a webinar
  • Choosing the right format for your program
  • Choosing the right length for your webinar

Unit 2 - Effective Slides and Presentation Techniques for Webinars

  • The 4 Keys to a Successful Webinar Presentation
  • The 5 best webinar presentation techniques
  • Making slides powerful and visual
  • Timing your speaking, what to say when, for how long
  • Voice techniques to keep your listeners interested

Unit 3 - Involving Your Webinar Participants

  • How to schedule and initiate questions
  • Selecting questions to read
  • How to respond to questions
  • Using polls

Unit 4 - Preparing and evaluating webinar presenters

  • Choosing your presenters: who to pick, who to NOT pick
  • Ways to train presenters
  • How to prepare your presenters
  • Evaluating your webinar success

Managing Webinars

Unit 1 - Needs assessments, market research and surveys

  • Determining the need and the size of the audience
  • Gauging the competition
  • Simple yet critical market research techniques
  • Creating high response surveys

Unit 2 - Marketing virtual meetings

  • When and how often to promote
  • How much to spend on promotion
  • Promoting with email, web sites and direct mail
  • The 5 keys to successful marketing of virtual meetings 

Unit 3 - Budgeting and pricing virtual meetings

  • Setting income goals
  • Budgeting start up costs
  • Determine your profit margin
  • Pricing your virtual meeting

About the Instructors

Suzanne Kart, is director of marketing for a national association, and writes and speaks on the topic. Her previous work includes being Marketing Manager at Delta College in Saginaw, Michigan, Director of Marketing at United Way of Saginaw County, and Anchor/Reporter at KWLO/KFMW. She received her Master’s degree in education from Michigan State University. Her current work involves eMarketing, social networks, blogs, and Twitter, as well as traditional print and direct marketing. Kart is a national expert on Generation X and generational communication, having written articles and contributed to two manuals on the subject. She does training and seminars throughout the United States and Canada on generational communication, eMarketing, marketing and social networks.

William A. Draves is a leading futurist, speaker and co-author of Nine Shift: Work, life and education in the 21st century. He has been working from home for over ten years and worked with his Board of Directors and Senior Management Team to transition to a virtual organization in 1998.  He has keynoted conferences and done professional development seminars in Russia, Germany, England, Slovenia, Japan, Australia, Mexico, and all over Canada and the United States.

Question MarkAbout online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. 

Gears How the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom.  You will have a password and use your email address and password to gain access.

Calendar Participate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.

ChecklistWhat you will do

  1. In the online classroom, listen to audio lectures, view slides, even take an optional quiz to test yourself.
  2. Then post comments in the online discussion with your fellow participants and the instructor.  Your instructor logs on at least once a day to answer questions and join in on the discussion.
  3. Readings are assigned for each day from the textbooks provided at registration.

  4. Participate any time of day or night. The ideal is to go online 2-3 times a day since they are week-long courses, but you decide.

Discussion Discussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy! It’s fun.

 Mac MiniTechnical Requirements

  • Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
  • Audio software such as Windows Media, Real, or Flash.
  • Speakers to listen to audio.

Who Should Attend:

Those professionals looking to enhance their business with webinars, webcasts, video casts, two-way web cams, and other audio and video formats.


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The Health Ed Today courses were developed through a partnership with leading education organizations including Pearson Education, E-College and Condensed Curriculum International.




Fall Session: 9/9/2013 - 11/15/2013 

(Late Registration Deadline 9/13/2013)