Discover the marketing planning process to clearly delineate the relationship among marketing and media buying decisions. Marketing functions are examined through case analysis to successfully integrate all elements of the media buying process. The course presents concepts and strategies from a business decision-making perspective. This approach reflects the emphasis on the marketing decisions that business owners are most likely to confront in their marketing operations when meeting with various media outlets and managing their marketing campaigns. Come away with a knowledge of media buying strategies to promote your organization and boost sales and profits.
Unit 1 - Intro to Media Buying
Unit 2 - Media Objectives
Unit 3 - Types of Media
Unit 4 - Evaluating Effectiveness of Media Buys
About online learning
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.
It’s easy. It’s fun.
About the Instructor
Erin Parnell is a Senior Media Buyer at Bucket Media, Inc., a media planning and placement company based out of Columbia, MO. She has worked in the advertising and marketing field for the past seven years, and obtained a Master of Business Administration from William Woods University. Parnell is on the board for the American Advertising Federation’s Mid-Missouri Chapter. She is a Media Buying Academy Graduate, Sandler Sales Institute Graduate and frequently presents to Marketing Capstone classes at Stephens College and the University of Missouri.
Who Should Attend:
Business Managers and Marketing Professionals that want desire the knowledge of media buying strategies to promote their organization and boost sales and profits.