Business Research will provide the specific knowledge needed to succeed in researching and utilizing the best and most appropriate data for decision making. It will also provide the skills needed to effectively communicate research results to a specific audience for maximum impact and effective decision making. The course is broad based and provides a strong foundation for meeting business research needs. More advanced courses will be available after completion of this foundation course.
One three-month (3-part) certificate; Cathy Proffitt Boys and Mary I. Dereshiwsky, Ph.D., COI, COI, Instructors.
About Your Instructors
Cathy Boys has a Bachelor of Science in Mechanical Engineering, a Master of Business Administration and Master of Science in Computer Information Systems. Professionally, she has worked as the training coordinator, quality assurance manager, and plant manager at Dairy Farmers of America, a major dairy cooperative and is currently assistant professor agriculture and entrepreneurship at Missouri State University-West Plains. Awards received include the Governor's Award for Excellence in Teaching, Who is Who Among American Teachers, and the Business & Professional Women Young Careerist of the Year. Her academic and professional interests include small business, entrepreneurship, and alternative agriculture.
Mary I. Dereshiwsky, Ph.D., COI, is a Professor of Educational Leadership and Research at Northern Arizona University in Flagstaff, Arizona. She also serves as Chair of the Faculty Club for the Learning Resources Network (LERN). In addition, she serves as online instructional evaluator for LERN’s Certified Online Instructor (COI) candidates. Mary has been developing and teaching online courses in research methods and statistics since 1994. She holds a doctorate in Business Administration from the University of Massachusetts at Amherst.
Who Should Attend:
Those interested in acquiring knowledge needed to succeed in researching and utilizing the best and most appropriate data for decision making and the ability to effectively communicate research.
Words are powerful information sources for sound business decisions. As a business leader, you talk to others when you have a question or need to solve a business problem. They provide a richness of information that numbers alone cannot.
How can you effectively harness the power of words when you have a need to know something? Learn how to use qualitative methods (information in words) to make the best possible business decisions in our course.
One month, online course; Mary Dereshwisky, COI, Instructor.
To provide business leaders with an understanding of how qualitative information provides benefits that numbers alone cannot.
To provide business leaders with effective strategies for conducting interviews.
To provide business leaders with practice in interpreting interview results.
To provide business leaders with practice in doing surveys that have open-ended questions.
To provide business leaders with practice in summarizing open-ended survey results to address real-world business decisions.
At the end of the course, you will:
Understand how words give us helpful decision-making information that numbers alone cannot.
Understand how to plan individual and focus group interviews for business decision-making.
Understand how to interpret the results of such interviews to help answer a business question or make a decision.
Understand how to create surveys that have open-ended questions for business decision-making.
Understand how to interpret the results of such open-ended surveys to help answer a business question or make a decision.
Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends.
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.
Participate when you want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate. For the best learning, participants should log into the course on 2-3 different days of the week.
What you will do
In the online classroom, listen to audio lectures, view slides, even take an optional quiz to test yourself.
Then post comments in the online discussion with your fellow participants and the instructor. Your instructor logs on at least once a day to answer questions and join in on the discussion.
Readings are assigned for each day from the textbooks provided at registration.
Participate any time of day or night. The ideal is to go online 2-3 times a day since they are week-long courses, but you decide.
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.
It’s easy! It’s fun.
Internet access with Internet Explorer; Firefox Mozilla; or Safari web browser.
Access to Flash needed for audio and slide presentations.
$495 total for all 3 courses with certificate (only available as a certificate).
General Cancellation Policy for ONLINE Programs:
A refund, less $25 cancelation fee, will be given to those who cancel 3 weeks prior to the start of a class.Cancellations made less than 3 weeks from start of class to 15 days prior to the start of class will receive refund less 25% not less than $25 cancellation fee. Cancellations made 14 days or less prior to the start of the class will be eligible for 50% refund.
No refunds will be honored after the first day of class. Should the books be returned in like-new condition and with no markings prior to the start of the second class, only the applicable cancellation fee will be assessed.